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Scott Robertson Auctioneers
August 22, 2011

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Special Event Fundraising by “Touch:” Part 1—Before the Event

Special Event “Touch” Points for Increasing Event Proceeds

When planning a special event, it is important to reach out to your target audience through “touch.”

Reaching out to your audience through “touch” means finding different ways to have a positive, long-lasting impact on them, nurturing them in a way that makes them feel important to the success of the event—especially in a fundraising event setting.

By using multiple “touch” points, before, during, and after the event, you will have a more professional and prosperous fundraising event.

During the event planning process, it is a good idea to set goals regarding reaching out to donors and prospective donors. Strategizing different “touch points” through which to interact with donors and prospective donors, both before and after the event, allows you to fundraise more successfully.

Some successful communication strategies through which you can reach out to donors and potential donors are the following:

  • Save the Date Cards
  • Event Website
  • Invitations
  • Social Media
  • Brochures
  • Signage/Posters
  • Speakers Bureau
  • Publicity Through Local Media

By planning your event fundraising “touch points” before the event, you are also creating cohesive goals for the event committee and staff. These points help with fundraising, raising event publicity and awareness, and achieving community involvement with the charity.