Special Event Fundraising by “Touch:” Part 2—At the Event

Posted in General on June 16, 2017

Special Event Fundraising by “Touch:” Part 2—At the Event

The first “touch points” at a fundraising event begin immediately when the guests arrive at the event. Upon their arrival at the event, they are welcomed by the following “touch points:”

• Valet Parking
• Registration
• Volunteers/Greeters
• Service Staff
• Entrance Decor

These “touch points,” whether they are processes or more casual interactions with people, all set the tone for the evening.

As the event progresses, other “touch points” you can use to create a positive and fun environment for your guests include the event programming itself, entertaining revenue generators, printed materials, and technology that simplifies the event process.

Some fun ideas for revenue generators at the event include:

• Silent and Live Auctions
• Balloon Pop
• Raffles
• Wine Raffle

Something very key to the flow of the event and different “touch points” throughout the event is the software used to orchestrate the event. We, at The Eventful Company, offer the use of software from AuctionMaestro, which helps everything run beautifully.

AuctionMaestro can be used for several aspects of the event:

• Registration
• Table-Seating
• Sponsor Tracking
• Auction Acquisition Tracking
• Auction Package Creation
• Auction Specific Documentation
• Check-Out
• Credit Card Processing
• Package Pick-up

AuctionMaestro also offers “Text2Bid,” which allows guests to use their personal phones for bidding—keeping them involved in an interactive auction experience.

Some printed materials that can be utilized throughout the event to reach guests through “touch” are:

• The Event Program
• Event Signage and Banners
• Auction Specific Signage

Having different “touch points” throughout an event has a very positive impact on everyone involved.